The Sun is looking for a young Kelvin MacKenzie or Jane Moore. The paper has joined forces with the charity Media Trust to launch a quest to find a new columnist.
The so-called "column idol" contest, restricted to people aged from 16 to 21, is being supported by rapper Dizzee Rascal and singer-songwriter Diana Vickers.
Six finalists will be selected - entry details here - and they will benefit from the help of a mentor to help them hone their writing skills.
The final columns will be judged by a panel consisting of Sun editor Dominic Mohan and two of his columnists, Moore and Lorraine Kelly (why not Kelvin? - ed).
Mr Rascal - as Jeremy Paxman once addressed him - has already given some advice to would-be entrants:
I reckon writing a column for The Sun is a bit like writing a pop song... It really isn't that different from writing lyrics, because it involves expressing your thoughts in a way that entertains...
And I always think it is important to put humour into whatever you write. Show your passion and your personality. A paper like The Sun isn't about throwing a bunch of dry facts about people, it is about evoking emotion.
The contest winner will be able to meet the Rascal and, of course, have his/her column published in The Sun.
Ms Vickers has also urged people to enter, saying that columnists are important because "they make you think from a different perspective and open your imagination."
She also says that people should enter regardless of whether they went to university. "You can never dismiss someone just because they've not got GCSEs, A-levels or whatever," she says. "Nowadays it's not about having a degree. It's about having passion and determination."
Sources: The Sun/The Sun/Media Trust
