The Sun has not generally been in the forefront of the internet revolution, but its new MySun service, soft-launched this month, looks like a great leap forward. Register with a valid email address and you get your own profile page, and it then takes less than a minute to create a blog, like this one:
http://www.thesun.co.uk/mysun/blogs/page/Scholia
Obviously this is not going to get MySpace worried, let alone any of the serious blogging sites, but it's more about getting readers hooked into The Sun.
From the layout, it looks as though MySun is encouraging users to upload pictures ... but I can't see any way to create a link. Since web logging started as a way to link to stuff out there on the Web, this looks like a major break with tradition, and it makes the whole thing very inward-looking, Alternatively, of course, maybe I just missed something obvious....
Also, I can't see any reference to RSS.
