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The Guardian - UK
The Guardian - UK
Business
Monkey

The Street on Street View

Google Street View car on Coronation Street
A Google Street View car parks outside the Rover's Return. Photograph: Google

Google's Street View cars have travelled the length and breadth of the UK cataloguing the nation's roads, but one of the most famous was left untouched – until now. Following a visit yesterday from the American media giant's Street View car, with its rooftop camera equipment, images of Weatherfield's Coronation Street will soon take their place alongside real roads of the same name on the internet. The soap has become the first in the world to get the Street View treatment, which will enable the ITV1 soap's fans to see exactly what the cobbled street looks like. The images will be processed and carefully stitched together and should be online in several months. The idea was the brainchild of ITV's digital agency BBH, which has created an ad campaign to promote the show's website, which features nosey Norris Cole spying on his neighbours using high tech devices. Surely Albert Square can't be too far away?

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