The No. 2 telecom carrier in the U.S. has spent more than $10 billion on digital acquisitions since 2015, as it searches for growth now that everyone in the U.S. who wants a cell phone has one.
What?Verizon Communications is buying Yahoo!’s web businesses for $4.8 billion in a deal Chief Finance Officer Fran Shammo called “a small acquisition for a company our size.”
Why?Verizon signed up 615,000 monthly mobile subscribers in the second quarter, down more than 40 percent from a year ago.
How?The company is positioning itself to profit from the accelerating shift in advertising spending from TV to online and mobile.
To contact the editor responsible for this story: Cristina Lindblad at mlindblad1@bloomberg.net, Dimitra Kessenides
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