You stumble into the kitchen with your eyes half closed, your brain engulfed in a hazy cloud. The bright sun is even more shocking today than it was yesterday morning. You hold your hand up to stop the brazen soul who dares to make eye contact with you before you’ve had a chance to grind your beans and make your coffee. Because you can’t speak. Not just yet.
Soon, a dark, burnished scent rises from the brew, and a corner of your brain perks up like a happy little elf. The first sip: relief. The second sip: excitement and a dancing elf. And soon after: blissful clarity and even a smile.
What would you, and the millions of other coffee addicts – er, aficionados – like you, say if we said that your precious morning brew is in danger? That coffee is a fragile crop exceedingly vulnerable to global warming? That farmers throughout Latin America, Africa and Asia are struggling with hotter temperatures, droughts and changing growing seasons?
Wait! Don’t panic! There’s plenty we can do together to support coffee cultivation that’s good for the land and for farmers. But here’s a nifty graphic just to make sure you don’t take your morning cuppa Joe for granted anymore.
Content on this page is provided by the Rainforest Alliance, supporter of the Vital Signs platform.