This story is very different in the UK, alas, but in the US the issue of making money from blogging is over. The San Francisco Chronicle profiles a few of the usual suspects; is it just me, or is this just one of those stories that is rehashed and republished every six months in various forms?
This about sums it up: "The blogging world has tremendous strengths - original voices, provocative opinions, imagination and intimate knowledge of a variety of subjects. But it is also an industry struggling to mature, many observers argue. They say blogging companies must overcome the industry's reputation as a sort of digital Wild West where anything goes, and confront such questions as conflicts of interest, product hype, bias and low standards of accuracy."
So TechCrunch now employs eight full-time staff and generates $240,000 per month in display and job advertising, and more from events. Founder Mike Arrington says he has walked away from four venture finding deals because the company kept outgrowing the term sheets.
Nick Denton of Gawker cautions that it would be unwise to trumpet this kind of success too loudly.
"A few self-sustaining blog media businesses do seem to have emerged, but they're still minuscule by the standards of traditional media. And none have weathered a downturn."
Source: SFGate.com
Technorati Tags: Gawker, TechCrunch
