... with the sound of music. Or rather, with the seething mass of tightwad journos elbowing each other out of the way to get to the Observer Music Monthly desk for the regular freebie preview CD giveaway.
Once the OMM team has finished with the bulk of record label promotional tasters they leave the field open for musical jackals elsewhere in the Observer to pick the carcass dry. It's survival of the fittest. Get there too late and you're lucky to come away with demo tapes by unsigned 50-year-old Norwegian folk crooners.
How fleet-footed was the blog? Judge for yourself. Currently playing: Do What You Do by Jermaine Jackson.
An online visionary adds: One day we'll be playing tunes to you through the blog, not just telling you about them.