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In the competitive iGaming market, true success lies in how well platforms engage players. Soft2Bet, founded in 2016 by Uri Poliavich, is redefining that success by placing immersive experiences at the center of online gaming.
Built on a modular architecture, Soft2Bet’s platform supports both casino and sportsbook operations with unmatched flexibility. Operators can launch tailored brands in record time, fine-tune user journeys to meet regional expectations, and maintain top-tier performance.
Sportsbook Capabilities
- Coverage of 60+ sports disciplines worldwide
- Over 1 million live events are streamed annually
- 600,000+ pre-match betting opportunities
- Dedicated esports and virtual sports modules
By integrating these features into a single platform, Soft2Bet allows operators to deliver consistent quality while tailoring offerings to individual markets.
(Source: Soft2Bet)
MEGA: Gamification That Delivers Results
At the core of Soft2Bet’s innovation is MEGA (Motivational Engineering Gaming Application), a proprietary gamification engine that transforms traditional gameplay into story-driven journeys. Instead of offering static casino or sportsbook experiences, MEGA integrates achievements, quests, and avatar customization to give players a sense of progression.
Recognized as Product Launch of the Year at the 2025 Global Gaming Awards EMEA, MEGA demonstrates how gamification elevates both player satisfaction and operator performance. By turning each session into part of a larger narrative, Soft2Bet encourages loyalty.
Trusted Compliance, Global Reach
Operating across multiple jurisdictions demands trust. Soft2Bet currently holds 16 active licenses from leading regulators, including the Malta Gaming Authority (MGA), Swedish Gaming Authority (SGA), Danish Gambling Authority, and Alcohol and Gaming Commission of Ontario (AGCO). Additional approvals from Romania’s ONJN, the Greek Gaming Commission, and Italy’s ADM further strengthen its regulatory footprint.
This global compliance framework allows operators to expand into new markets without added complexity, while players gain the assurance that their experience is both safe and transparent.
Award-Winning Leadership
Soft2Bet’s commitment to innovation has earned international recognition. At the 2025 Global Gaming Awards EMEA, the company secured three major honors:
- Executive of the Year: Uri Poliavich
- Platform Provider of the Year: Soft2Bet
- Product Launch of the Year: MEGA
These accolades underscore a culture of leadership that balances advanced technology with a human-centered approach to gaming.
(Source: Soft2Bet)
Multi-Brand Strategy for Local Relevance
Soft2Bet’s multi-brand portfolio is another driver of success. By combining a global backbone with local customization, the company creates brands that feel familiar in their markets while benefiting from enterprise-scale technology. Examples include:
- Betinia: Denmark, Sweden
- Yoyocasino: Sweden
- CampoBet: Denmark, Mexico, Sweden
- Don.ro: Romania
- Quickcasino: Sweden
This strategy not only accelerates the international rollout but also ensures cultural relevance, which is a significant advantage in diverse regulatory and player landscapes.
Looking Ahead: U.S. Expansion
With over 1,000 employees and nearly a decade of operational expertise, Soft2Bet is preparing for its U.S. debut in 2025. Entering one of the most competitive iGaming landscapes will mark a new chapter for the company, leveraging its proven mix of compliance, scalability, and engagement-driven innovation.
Setting the New Standard in iGaming
Soft2Bet is reimagining online gaming. By uniting regulatory credibility, modular technology, and gamification-driven engagement, the company is setting the new global benchmark for iGaming platforms. As it expands into new markets, including the United States, one thing is clear: Soft2Bet is not following the industry; it is shaping its future.
