As a fashion editor with more than ten years' experience, the question I'm most often asked is where I shop myself. For quality wardrobe staples, my answer is always ME+EM, and after just one purchase, you'll understand the appeal too.
In the fifteen years since its launch, ME+EM has quickly become one of my favourite British clothing brands, and I'm not alone - celebrities such as Amanda Holden, Katie Holmes and Trinny Woodall are all fans. Several members of the Royal Family are in the club too! Kate Middleton, Duchess Sophie and Queen Camilla have all got ME+EM in common.
It's a go-to for pieces like floral dresses for fancy occasions, statement blouses for work and trousers that are tailored to perfection. Plus, if you are looking to curate a year-round capsule wardrobe, then these sale items should definitely be on your radar - thank me later. The epitome of Quiet Luxury, the clothing may cost slightly more than you’d usually spend, but there’s a real focus on quality, and as the founder and CEO Clare Hornby calls it, ‘'wear-forever appeal'’.
ME+EM sale: Up to 70% off
With up to 70% off in the ME+EM sale at the moment, now’s the time to invest. The sale is online only, plus you can shop by category and size to make life easier. Not that we needed any more excuses to get stuck in!
ME+EM sale: dresses
The leaf green colour of this dress is so wonderfully striking. Between the frill detailing and the cold shoulder cut outs, I can see it working for anyone looking for the best wedding guest dresses.
Pick the right maxi dress, and you'll be packing it in your holiday suitcase, and wearing it in a heatwave at home. I love the head-turning bubblegum pink hue of this one, and the lightweight cotton voile will keep you cool in the warmest weather.
The Princess of Wales recently wore this shade of olive green, and ME+EM's easy-to-wear dress is a great way to embrace the trend. Ideal for in-between weather days, style it simply with trainers for an easy one-and-done outfit.
ME+EM sale: tops
Looking for date night outfits? This 100% silk top is spot on. The embellished buttons add a touch of luxury, and it would look best with your hair up to show off the high neckline.
We've seen a lot of polka dots this season, but ME+EM's floral twist on a classic just went straight to the top of my wishlist. I always associate pussybow necklines with Kate Middleton, and I can totally see her wearing this beautiful blouse.
The peplum frill of this long sleeve top will give you an hourglass silhouette and in classic black, will work with any trousers or skirts. Sizes are selling fast, so don't miss out on a 70% reduction.
ME+EM sale: jackets and coats
Don't make the mistake of thinking you don't need to think about jackets as we head towards summer. This quilted white jacket is perfect for throwing on over a midi dress.
Double denim is one of the key denim trends for 2025, and the frayed hemline of this overshirt gives it the edge over others. Layer it over pretty floral dresses in the summer, or to add a more casual feel to tailored trousers.
Claudia Winkleman wore this exact white coat - so you can imagine how surprised we were to see it turn up in the sale. The boucle fabric and military-style buttons make this a complete classic. You won't regret shopping for bargains out of season when the cold weather kicks in again.
ME+EM sale: knitwear
Emma Willis is a fan of this chic crochet knit, which will work all year round in your wardrobe. Pair it with everything from the best jeans for your body type to sharply tailored trousers.
The detachable snood neckline makes this a versatile addition to your best wool jumpers collection. It's made from 54% Merino Wool, 23% Cashmere and 23% Silk, and it's also available in khaki.
Spring/summer is all about layers, and this is going to work well with shirts, dresses and T-shirts. Add this Philips fabric shaver to your Amazon basket to tackle any light pilling that might occur.
ME+EM sale: trousers and jumpsuits
This 2-in-1 jumpsuit will go a really long way in your wardrobe. Layer a T-shirt underneath the straps for day, then swap to a bandeau neckline and heels for evening.
Wide leg jeans have overtaken skinny jeans lately, and the drawstring waist and distinctive hem really elevates this particular pair. The relaxed fit makes them some of the most comfortable jeans you can buy.
A versatile jumpsuit would look great throughout all seasons. This utility-inspired style has a tie belt to nip you it at the waist, and you could dress it up with heels, or keep it casual with your most comfortable trainers.
ME+EM sale: shoes
These Mary Jane ballerinas are a very chic alternative to heels for an occasion. The crystal buckle puts me in mind of Manolo Blahnik, and the velvet finish is stunning.
Is there anything chicer than a leather loafer? Not only are they super comfortable and therefore a treat for your feet, they'll look great styled with jeans and a blazer. Every wardrobe deserves these off-white shoes.
Retro styles are right up there with the biggest trainer trends for 2025, and these high tops offer plenty of padding for comfort and support. The ecru colour is that bit more practical than box fresh white.
Top shopping tips
My top tip when shopping sales is to think beyond the season you’re in, which is a bit easier when the British weather can't quite make up its mind. There really is a great range of options, from stylish dresses to hide a tummy for the summer, to lightweight knitwear which will help with your wardrobe transition throughout the seasons. Not only are the clothing options fantastic, but they have a range of shoes, such as slingbacks, that will be a no-brainer when you're figuring out how to style bootcut jeans.
But be warned, with prices slashed, much like with the Zara sale, our favourite finds are unlikely to be in stock for long, and the size options may be limited.
FAQs
Can you return ME+EM in store?
Sale items cannot be returned to store, they must be sent back via ME+EM's online returns process.
Does ME+EM have a Black Friday sale?
Last year ME+EM sent an email to customers stating that they wouldn't be taking part in Black Friday sales, explaining: "We don't believe in fast fashion. We don't rush when it comes to making our clothes, and we don't want you to rush when it comes to shopping them.
"We believe in making considered investment pieces that make you feel confident, that we know you'll wear constantly and that will last for years to come.
"That's why, rather than discounting this Black Friday, we will be making a donation to Women for Women International."
