Lots of us have an Instagram account - but few of us have the massive following of 'influencers' who can command thousands of pounds for just one post.
But a new app has just launched, promising users the ability to make cash - even if they have a tiny following.
MNFST,standing for Manifest, which operates on Instagram and Twitter, connects brands with a previously untapped online community of ‘everyday’ social media users – those who have a small but loyal following of family and friends
MNFST calculates each user’s 'Social Capital Score' via a unique algorithm, which determines their influence and projected earnings for participation in brand campaigns.
App users have complete discretion over the brands they partner with, acting as an authentic voice of influence towards their follower base.
The founders were inspired by the rise of the sharing economy – just as anyone can rent out their home or room on Airbnb, now anyone can make money from their social media profile with MNFST.
Whilst fake followers and six-figure social counts may have muddied the waters of the influencer industry, MNFST hopes to take things back to basics.
The app is free to download and gives companies access to a community of over 800 designers who can create adverts in 2D, 3D, video and AR forms.
Currently available in the UK and Poland, the app operates an auction-based pricing model that allows brands to set payment offers based on price per impression which is then translated into a unique, non-negotiable monetary offer to the user.
To date, almost 15,000 users in the UK have made up to £50,000 in combined earnings through the platform.
Victor Belogub, co-founder of MNFST, comments “Our mission is to help people grow their digital assets by empowering them to support the brands they genuinely like and benefit from it monetarily or morally via supporting brands and/or charities.
“This new breed of influencer doesn’t have a fanbase of millions or a blue tick but offers brands an unrivalled sense of authenticity and transparency, and boasts a highly engaged, loyal ‘fanbase’.
"These influencers want to share content they love, with the people who they care about most – and now they can get rewarded to do exactly that."
MNFST is free to download on IOS and Android.
