Think of what you did this past weekend. Did you watch a summer blockbuster? If you’re anticipating crowds for new releases, chances are you ordered film tickets from your phone and visited the cinema to watch the movie. Maybe you used Seamless or another service for meal delivery, but also went to a summer barbecue or local restaurant. That’s pretty typical. In fact, according to the US Department of Commerce, more than 90% of commerce activities still occur offline. Yet, until now, we haven’t been ability to directly tie physical visits and sales to mobile activity.
Location unlocks insights into physical behaviour as they occur. By knowing the places people go, marketers gain visibility into who their customers are, what they need and how to influence their decisions. In fact, location is becoming one of the fastest growing segments in media, especially in mobile. Researchers at BIA/Kelsey predicted that location-based mobile advertising will grow faster than overall mobile advertising, and will represent 43% of mobile ad budgets by 2019.
Introducing the Location Marketing Playbook
To help marketers unlock the power of location, we at xAd have released our first ever e-book: The Location Marketing Playbook. The playbook provides introductory guide that shares how marketers can use location-based data and insights to reach their target consumers and drive store visits and sales through mobile engagement.
It provides a compilation of best practices, winning strategies and insights that have led to some of the most successful location-based mobile marketing campaigns for top national and global brands.
With location, marketers have finally found the holy grail in advertising – reaching the right people at the right places in real-time – without the guesswork.
Click here to explore xAd’s Location Marketing Playbook
To find out more about the potential of location marketing, get in touch with the xAd team at contactus@xad.com
This advertisement feature is brought to you by xAd, sponsors of the Guardian Media Network’s Future of advertising hub.
