Helen Grunier, founder of iRobot, gave a keynote at yesterday's ETech -- possibly the first to show how you could get Cheerios off a carpet.
"Roomba, the saucer-shaped, ankle-high machine that circles the floor, bounces off walls and slips easily under furniture, is the most consumer-friendly manifestation of iRobot, the emerging market leader in the field of low-cost robotics. 'We are no longer selling to early adopters. We are selling to people who want to get their vacuuming done,' says iRobot founder and president, Helen Grunier, an engineer-turned-robotics-entrepreneur. 'Besides being robot geeks, we are very practical people'," reports Reuters. More here.