Speaking at the Guardian Changing Media Summit 2015, Michael Rubenstein, president, AppNexus charts the rise of programmatic advertising and explains what it means for the media industry. He says that around five years ago, almost none of the ads on the internet were brought or sold pragmatically, today in 2015, upwards of 80% of advertising online is brought or sold programatically.
Watch the full session, and all other 2015 Changing Media Summit sessions, at our live stream archive here.
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