Coca-Cola are messing with their formula (again) and people aren’t happy
(Picture: Getty Images)Coca-Cola took to Twitter to announce it would be tweaking its Coke Zero recipe and fans aren’t happy.
On Tuesday, the company told its 3.3m followers that Coke Zero will be undergoing a mini makeover. Not only will there be a new can design for the famous drink, but also a new formula. According to the drinks giant, Coke Zero will be “now more delicious.”
New can. New formula. Introducing the new and improved Coke Zero Sugar. Now more delicious. #BestCokeEver pic.twitter.com/wq4z01WF7s
— Coca-Cola (@CocaCola) July 13, 2021
When someone asked what they had actually changed, the official account didn’t give too much away. They responded: “Good question! All of the ingredients remain the same, but with a bold new blend of flavors to deliver a great Coke taste. The new packaging is sleek and fresh yet simplified and celebrates the iconic logo.”
While change is often for the better, Coca-Cola fans care to disagree, which the company learned back in 1985. Back then, Coca-Cola thought that a sweetened version of their soft drink would go down a treat with consumers, but boy, were they wrong. The company was faced with heavy backlash - so much so, they were forced to rebrand back to the original.
Someone encouraged the company to have a backup plan to avoid a repeat of 1985’s revamp.
You’d better have a backup plan if this as screwed up as New Coke was. Wait-do you even remember New Coke? Stop messing with a good thing dammit!
— Gregory Dorsey (@Thtrboy69) July 14, 2021
While others highlighted how the constant design adjustments are confusing to consumers.
I look for the black can in the store not the red can. Remember when you guys tried that with Diet Coke & you had to switch it back? You’re asking your customers to to search for something different from what has been years of conditioning behavior. Ugh marketing executives 🤦♂️
— N Smith (@NSISN5) July 14, 2021
I cant tell you how often I've had the wrong can of Coke delivered, cos you can't come up with a design that's different enough.
— Ian Meagher ☘ (@ianmeag) July 15, 2021
I don’t want it to taste like Coke!! If I did, I would buy Coke!!!!
— Generalsrs (@thegeneralsrs) July 13, 2021
For some, the battle of the Cokes continues.
everyone freaking out about a new Coke Zero formula when we all know Diet Coke is superior
— Ian (@TopSideFaction) July 15, 2021
Why are you changing my favorite drink?? 😭😭 I like it precisely because it’s not as sweet as regular Coke!
— Mike Minotti (@Tolkoto) July 14, 2021
While one ‘Twitter detective’ pointed out that the Coke Zero account had mysteriously gone private.
Coke zero changed formula and the official coke zero acct went private I'm SCARED pic.twitter.com/RpfKqFpghw
— richard gere rising: revengeance (@Bulbastroyed43) July 15, 2021
Full distribution is expected in August.
