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Daily Record
Daily Record
Lifestyle
Daniel Smith & Victoria Jones

The reason why Aldi doesn't offer BOGOF deals

While budget supermarket Aldi is famous for its prices you will never see the traditional buy one get one free deals in any of its stores.

A supermarket insider says this is unlikely to change anytime soon as Aldi tries to focus on offering the cheapest deals on a consistant basis, reports Wales Online.

Instead, Britain’s fifth-largest supermarket chain offers its famous Specialbuys aisle, which can house anything from electricals and clothes to garden furniture and homeware. In addition, Aldi offers its ‘Super 6’ selection of seasonal fruit and veg at super-low prices every fortnight.

And if you've been wondering how to pronounce Aldi, the insider also set the record straight on that.

Many people tend to drag it out and say ‘All-di’, but according to our Aldi insider, we should be saying ‘Al-di’.

The supermarket’s name actually came from the surname of the brothers who started the chain in 1946, Karl and Theo Albrecht. The 'Al' is taken from Albrecht, and the 'di' comes from discount.

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