Many of us barely look at a shop's name and logo when we walk inside, but one shopper was left shocked when she discovered something about The Range's logo.
As the shopper Danielle Back visited the popular store she looked up and noticed a "hidden message" in the logo.
Posting on Facebook, the shopper said: "So I blew my own mind today. I realised that the range has an R in an orange circle as their logo, but I can’t unsee it as saying anything other than orange now??
"Has it been called the orange all along and we’ve not noticed? Honestly I am baffled. Someone please explain this to me and restore my faith in humanity."
The post has since gone viral, and has clearly hit home with thousands of other shoppers, as it's been shared over 23,000 times - reports the Manchester Evening News.
Responding, one person said: "This is something I haven’t stopped thinking about since I saw this."
A second said: "I have no explanation but you’ve now baffled my mind too."
A third Facebook user wrote: "That's actually well annoyed me."
A fourth responded: "Now I only see orange... that’s mad!!"
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Following the revelation The Range was inundated with questions, so has taken to social media to clarify.
Sharing the shopper's post, the store wrote: "We've received so many messages about this viral post," before jokingly adding: "...its taken you all a while to notice."
The Range then confirmed: "We do love the colour O-Range but all jokes aside we are officially called 'The Range'."
