The Range is a hugely popular variety retailer with hundreds of stores across the UK.
It's become a haven for gorgeous homeware, affordable cleaning products, Instargam-worthy garden furniture and more and as such has a huge fanbase, with 1.2 million social media followers alone.
So it might come as a surprise to learn that shoppers who frequent the store regularly are now convinced it's not called The Range at all. Yes, you read that right.
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The store has been forced to address its actual name on Instagram this week, and its not the first time it's had to do so.
It comes after a shopper pointed out that the budget store's well-known blue logo also features an "R" in an orange circle, questioning whether The Range is actually called The Orange.
The Facebook post was first published in 2020 and read: "So I blew my own mind today. I realised that the range has an R in an orange circle as their logo, but I can't unsee it as saying anything other than orange now?
"Has it been called the orange all along and we've not noticed? Honestly I am baffled.
"Someone please explain this to me and restore my faith in humanity."
The Range clarified what it was actually called at the time, telling shoppers at the time: "We've received so many messages about this viral post...its taken you all a while to notice.
"We do love the colour O-Range but all jokes aside we are officially called 'The Range'."
But after the name was thrown into question again this week, The Range has addressed the confusion once again.
Sharing a picture of their store front on social media, the retailer wrote: "The Range or The Orange, what do you see?
"Our name seems to be the top-pip of conversation again. And the fruit of the matter is we now have a range of names and a range of products."
"Well now I see orange and will never be able to unsee it," wrote one fan.
While another added: "The Orange it is now... It can't be unseen!"
However a third disagreed, pointing out: "I still see The Range, because there are 2 R's so to me it's just a circle with an R for the logo at the beginning."
What do you see? Let us know in the comments.
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