Swiss watch brand Rado has long been known for its use of unconventional, high-tech materials and for pioneering their use in the world of watchmaking. In fact, it’s often said that - at Rado - the complication is on the outside.
The ‘Master of Materials’ label is one of which Rado is incredibly proud, and the quest for innovative combinations of materials continues as it strives to constantly chart new territory.
Plasma high-tech ceramic is one such material whose use Rado pioneered and is a form of modern alchemy. The plasma carburising process allows the brand to create scratch-resistant high-tech ceramic with a metallic look without using metal. The colour won’t fade over time.
Now comes the new 2018 DiaMaster Petite Seconde Automatic COSC.
Only Rado has thought to combine scratch-resistant and durable plasma high-tech ceramic with a material known for its elasticity: silicon. This natural, light and hard-wearing material is placed at the heart of the new DiaMaster Petite Seconde in the form of the hairspring that places this watch in the top 6% of the most precise Swiss timepieces.
Featuring the typical clean, rounded 43 mm DiaMaster case and the open, clear and readable dial the line is know for, this is pure Rado. Topped off with gold coloured detailing and a soft leather crocodile print strap.
Available at leading department stores and nationwide retailers. Tel. 02 610 0200.
