The European Super League has been defeated for now but the latest emergence regarding discussions on a breakaway competition have left alarm bells ringing.
Clearly, the likes of Manchester United, Manchester City, Arsenal, Chelsea, Liverpool and Tottenham believe changes are necessary - at least at some levels.
While the failure of the European Super League is a victory for the sport to celebrate, it also serves as a warning to the game that things aren't as good as they should be.
Of course, this has been known for a while. Racism issues, the loss of Bury, numerous clubs in administration, rising ticket and subscription prices have been present for a while. But that's never going to be what captures the attention of the multi-billionaires in charge.
In comparison to all the top leagues in Europe, the Premier League appears to be the most stable. Vast competition, multi-million TV deals and a strong pyramid structure have earned the envy of continental rivals. There really is no comparison.
The push for a European Super League is evidence of what the top clubs truly believe though: that the big money comes from continental clashes and domestic football is less of a priority.
For now, that's largely been noticeable in the Carabao Cup and FA Cup, competitions where the big clubs tend to place less focus, but the Premier League will be concerned of being impacted in the same way.
In the 2024/25 season, clubs in the Champions League will be playing 10 group matches per season, following UEFA's latest changes, and that could lead to priorities changing.
England's top-flight has been unchanged since the formation of the Premier League in 1992 and, as we approach 30 years of the competition, it could be subject to change once again.
But how could those changes look? And what would be the best approach? We've taken a look.
The NFL model
The general idea of the European Super League revolved around the bigger clubs playing against one another more regularly and there could be the same push domestically. After all, there are two Manchester derbies per season in the Premier League and the opportunity to have more of those games would appeal to plenty.
Splitting the league, like what is done in Scotland, would increase those fixtures throughout the course of the season but it's a formula that would be unpopular among supporters - and, in truth, there are more effective ways of creating more revenue.
American sports are often highlighted as the sort of structure that could be adopted in England, which leads to discussions of major format changes to the league that would be controversial. But there are some significant additions that wouldn't change the game, would provide additional revenue and would be extremely popular.
The first is a relatively simple one but would require a major shift - moving to a 'Netflix' model.
The NFL, for example, has a game pass subscription service for around $99 a year. Not only does this provide live coverage of every game, but the Red Zone allows fans to watch the biggest moments in all the game as it happens and there's an extensive slate of original programming.
The high cost of subscriptions in the UK to the likes of BT Sport and Sky Sports prices many fans out of the game. By moving the rights in-house, cheaper subscriptions could be offered and the Premier League would have full control of the product being beamed worldwide.
Another highlight of the NFL and other American sports is themed weekends. The NFL's Crucial Catch, introduced in 2009, has raised over $22m for the American Cancer Society - raising awareness throughout a month-long campaign in the season and selling merchandise featuring different styles and colours, including rainbow and pink, to raise money.
The NFL also previously had the Color Rush week, where all 32 teams would wear different uniforms for the matches, significantly different to the usual uniforms and orientating around colours that weren't usually used for kits. Something similar could be another money-spinner for clubs and the Premier League.
More popular, however, would be a 'retro' weekend where clubs played matches in retro-style kits. Given the popularity of retro-inspired kits in recent years, these would certainly be popular and would be a great way to pay tribute to the great teams of years gone by.
In truth, any sort of themed weekend would be a great way to increase revenue and attention without disrupting the aspects of the game we've come to know and love.
Cups and playoffs
The League Cup, currently known as the Carabao Cup, has had many incarnations with numerous sponsors but the fact is that the tournament is relatively insignificant to the majority of the top clubs - and has even seen fringe players used by the lower-ranked teams in the top-flight.
While the FA Cup has an immense history and is unlikely to change, the League Cup is a different story altogether - and an introduction of a 'Premier League cup' with a spot in the Europa League, for example, up for grabs could revitalise the competition.
Talks of excluding the clubs who are plying their trade in Europe from the League Cup have been present for a while and that would be a wise move.
Introducing a knockout competition that excludes the European regulars and gives someone else the opportunity to experience a European tour.
At the other end of the spectrum, relegation playoffs are utilised in other European leagues, including Germany, and could be an option to introduce to the Premier League. A one-off match to decide who remains in the top-flight would not only be entertaining but would also shift the interest away from the bigger clubs in the division.
The best approach
The most important thing is that any changes introduced do not change the competitiveness of the English game or alter the solid pyramid that is established. This is the pride of our sport. It allows for brilliant stories to be told and should be cherished.
Using the game as a platform to raise money for charity, via themed weekends and auctions of worn kits, would also be extremely beneficial. Football is a sport for the community and, if each team could nominate a local charity to benefit, it would show that the focus is back where it should be.
Unfortunately, the driving force is likely to be financial but, as long as there is something to benefit the fans, it could work out well.
A Netflix-style subscription to football would be welcomed, as long as it was priced correctly, but the multi-millions offered by Sky and BT make this a difficult endeavour.
