It has been a year since M&S did a collab with London designer Bella Freud, but as of this morning (October 15), the wait is over.
The two British design heavyweights have teamed up once again for a 2025 edition — and if the early preview is anything to go by, it's set to sell out once again.
Freud's signature knits and tailoring usually sit around the £300 - £800 mark, but teaming up with Marks & Spencer brings down the RRP to a high street bracket, which explains the clamour behind the sales.
In 2024, some of the hottest pieces were the 'Divine Feminine' cashmere sweater (£139) and a sharp pinstripe suit (£218). Slogan totes were the friendliest purchase, financially speaking, costing just £15. Sizing was inclusive too, with knitwear spanning XS - XL, and dress sizes from 6 - 24, all serving to give the range broader appeal.
Can we expect the same this year?
Well, 2025's collection has 35 pieces to choose from across womenswear, lingerie, men’s, kids and home. Full of playful wit and undisputed coolness, expect pops of colour splashed over wool, silk, cashmere and velvet.
The concept is very much geared towards festive hosting, polished yet comfortable. Freud said of the collection, “You want to be a bit dressed up and feel glamorous, but you also want to feel at ease. At the centre of the collection is a velvet suit and around that, there’s wool and cashmere knitwear and silk shirts, to style it back with. I think the styling feels old school and glamorous — it's dressing down that’s dressed up.”
The best way to shop is online, as the collection will only be in limited branches of M&S stores. In London, these are: Battersea, Marble Arch, Kensington, King's Road, Stratford City London, Kingston, London Colney and Bluewater.
As someone who waited until midnight to get her pick of the collab last year, I couldn’t wait to see the new line. Turns out even shopping editors aren’t immune to the hottest fashion drops of the season.
Here’s what’s in my shopping bag.
The best beauty advent calendars of 2025: A luxurious countdown to Christmas
Best Christmas gifts for mum: Thoughtful presents she'll love (nearly) as much as you
Best long-sleeve dresses for all occasions this autumn and winter
Where to buy Claudia Winkleman's outfits from Celebrity Traitors, plus high street alternatives
Best Black Friday deals on designer fashion: Levi's, Victoria Beckham, Mulberry and more
M&S X Bella Freud knitwear
The jumpers are back, this time with brand new slogans emblazoned across the chest. The burgundy Wham Bam is my top pick, closely followed by the green Dance.
Prices range from £130 - £140.
Buy now £130.00, M&S
M&S X Bella Freud 100% Recycled Wool Coat
If you're going to wear one thing on repeat all winter, it better be a good 'un. This coat is the priciest thing in the line, but you'll get fabulous cost-per-wear from it if you, as I, intend to wear it until March 2026.
Buy now £300.00, M&S
M&S X Bella Freud 100% Silk Tie Shirt
Buy this shirt now to skulk around Winkleman-style for the Celeb Traitors finale later.
Buy now £120.00, M&S
M&S X Bella Freud Women’s Dreamers Pyjamas
PJs with Wes Anderson-grade whimsy, I'm already masterminding how to wear this set in the outside world — that red trim needs to be seen. The set comes in sizes 6-22 and includes men's versions (£50) and pairs for kids (£30) as well. Naturally, I will require the matching 'Snooze' eye mask (£22).
Buy now £50.00, M&S
M&S X Bella Freud 100% Wool Throw
If it must be dark and dreary outside, at least I can lean into the cosiness with this snuggly wool throw. And let's face it: any opportunity for a nap automatically makes for a happier day.
Buy now £69.00, M&S
M&S X Bella Freud Starry Starry Nights Candle
.jpeg)
The Starry Starry Nights has returned in candle form. At this price, it's the perfect secret Santa offering. There's also a Divine Feminine version, plus scent diffusers, too.
Buy now £15.00, M&S
M&S The Beauty Advent Calendar 2025
M&S has teamed up with designer Bella Freud for its 2025 beauty advent calendar. Housing 25 boxes, the black and gold packaging opens to reveal numbered boxes, each one containing a beauty-related treat. Brands include Color WOW, thisworks, Living Proof, Cowshed and more, with plenty of accessories (like a gua sha tool) in the mix too.
While some of the boxes feel a little underwhelming — does anyone really need another claw clip? — there is much joy to be found here too.
It’s a pricey buy on its own, but you can get it for £60 if you spend £35 or more on full-price fashion, homeware or beauty, so it's worth adding on if you’re picking up a few M&S bits anyway - Abha Shah
Buy now £330.00, M&S
