Perhaps not surprisingly for a platform that was popularised by individuals, corporate blogs often seem clumsy and inappropriate; a little like a vicar disco dancing, a someone once said.
A new US organisation called the Blog Council, run mainly by bloggers who consult with corporations, has launched to try and identify best practice and share ideas. Issues include managing blogs in more than one language, how to engage and respond to blogging about your company, dealing with user-generated media and how to handle 2000 employees with personal blogs, says the release.
I remain a little sceptical, not least because I haven't seen a corporate blog I'm really "wowed" with yet. But with a bit of luck, that's what the Blog Council will serve up.
