A man selling completed Panini World Cup stickers books at the Arena de Sao PaoloPhotograph: Tom Jenkins/Tom JenkinsA cardboard cutout of Neymar greets visitors to the factoryPhotograph: Tom Jenkins/Tom JenkinsWorkers take a lunch break outside the innocuous looking buildingPhotograph: Tom Jenkins/Tom Jenkins
Huge piles of newly printed sticker sheets – while the bulk of the stickers have been printed and distributed, late alterations to teams' line-ups means replacement stickers have to be printedPhotograph: Tom Jenkins/Tom JenkinsWomen collecting sheets of the late selection playersPhotograph: Tom Jenkins/Tom JenkinsFactory workers sort the prints into stacksPhotograph: Tom Jenkins/Tom JenkinsPiles of empty sticker booksPhotograph: Tom Jenkins/Tom JenkinsSheets of newly printed late selection players piled highPhotograph: Tom Jenkins/Tom JenkinsCutting the stickers in a guillotinePhotograph: Tom Jenkins/Tom JenkinsA silver packet – unique to South America to combat the higher levels of counterfeiting in the countryPhotograph: Tom Jenkins/Tom JenkinsCollecting sheets of the new stickersPhotograph: Tom Jenkins/Tom JenkinsSorting individual stickers into pilesPhotograph: Tom Jenkins/Tom JenkinsWomen passing sheets of the late selection playersPhotograph: Tom Jenkins/Tom JenkinsWorkers collecting individual stickers in the 'on demand' section where customers' requests are handledPhotograph: Tom Jenkins/Tom JenkinsSorting individual stickers into pilesPhotograph: Tom Jenkins/Tom JenkinsJosé Martins, the Chief Executive, looks at a completed sticker album in the boardroomPhotograph: Tom Jenkins/Tom Jenkins
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