The Week is joining the Pangaea Alliance from June, and will sit alongside some of the world’s most influential and respected publishers together in one global programmatic proposition. It will initially join as a trial inventory partner - increasing the Alliance’s scale and ability to target its audience of highly influential and affluent individuals in quality environments.
Launched in spring last year, The Pangaea Alliance combines hundreds of years of collective publishing experience and gives brands simultaneous access to respected media companies. By sharing first-party data, the alliance is able to execute targeted campaigns alongside globally recognised quality content to its 110 million strong audience. Since launch it has delivered around 500 campaigns in over 20 countries worldwide. Key client sectors include: banking and finance; travel; IT, real estate; media and fashion.
Kerin O’Connor, Chief Executive of The Week, said: “I’m delighted to be working with The Pangaea Alliance and the partners within it. Our digital business has really developed rapidly over the last few years, and we look forward to moving to this new position.”
Tim Gentry, global revenue director, Guardian News & Media said: “It’s fantastic to welcome The Week to Pangaea. The alliance is going from strength to strength as we’re seeing increasing demand from advertisers looking to unify programmatic solutions against premium guaranteed content. Since launch we’ve expanded our inventory, developed rich media formats and executed a wide range of campaigns for advertisers eager to reach specialised influential audiences. We’re looking forward to working with The Week and extending the Pangaea proposition.”
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For more information please contact:
media.enquiries@theguardian.com or 020 335 32219
Notes to editors:
From June 2016 the available inventory for the Pangaea Alliance will come from the Guardian, Financial Times, CNN International, Reuters and The Week. The Economist will not be contributing inventory for the next phase of the alliance.
About Guardian News & Media
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. Traffic from outside of the UK now represents around two-thirds of the Guardian’s total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world’s oldest Sunday newspaper, The Observer.
The Guardian is renowned for its agenda-setting journalism including, most recently, the Panama Papers investigation as well as the Pulitzer Prize and Emmy-winning NSA revelations.
About The Week
One of the world’s most successful magazine launches of recent times, The Week filters the world’s finest opinion, news and culture into a weekly current affairs magazine.
The UK edition was launched in 1995 by ex-Sunday Telegraph deputy-editor Jolyon Connell. The Week has seen 32 consecutive circulation increases in a trying market and has won a range of awards including Consumer Magazine of the Year. Globally, The Week is one of the fastest growing print magazines of the last decade. The print magazine’s success has been recently matched by the rapid growth of its award winning digital editions and daily news websites, www.theweek.co.uk and www.theweek.com and its digital advertising growth.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 385 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
About the Financial Times
The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 720,000 (Deloitte assured, Q4 2014). Mobile is an increasingly important channel for the FT, driving almost 50 per cent of total traffic. FT education products now serve two thirds of the world’s top 50 business schools. For news about the FT follow @FTPressOffice.
About Reuters
Reuters, the news and media division of Thomson Reuters, is the world’s largest international multimedia news provider reaching more than one billion people every day. Reuters provides trusted business, financial, national, and international news to professionals via Thomson Reuters desktops, the world’s media organizations, and directly to consumers at Reuters.com and Reuters TV. For more information, go to www.reuters.com.
