With affordable pricing at its heart, The Ordinary delivers effective formulas without wasting money on elaborate packaging and premium fragrance. Its products usually cost less than £20 and, for the whole of November (bar one day), the brand commits to a 23 per cent sitewide discount.
The Ordinary’s ‘slowvember’ celebrations mean you can save even more money on your favourite lotions and potions. Admittedly, the reductions don’t fall on Black Friday itself. Deciem – the umbrella brand responsible for The Ordinary, Niod and Loopha – will have a 24 hour “blackout period” on 28 November, giving its fans almost a whole month to buy the items they need without rushing.
It argues that Black Friday has become a race to offer the lowest pricing, without prioritising quality and value, so it gives its customers time to purchase thoughtfully. As for the 23 per cent, the figure was chosen solely because “it's more exciting than 20,” according to the brand.
One final thing to note: you may be able to find more lucrative deals on The Ordinary at third-party retailers such as Boots, Lookfantastic and Sephora. This is because The Ordinary doesn’t control its retail partners’ pricing, so I’ll be on hand throughout November to scour all the key websites and find you the best deals. Below, you can even shop some early reductions ahead of the November bonanza.
Looking for more deals on skincare? These are the best Black Friday beauty deals I’m expecting for 2025, from Dyson to Olaplex
Best deals on The Ordinary for Black Friday 2025
The Ordinary natural moisturising factors + HA for hair
You might not be aware of The Ordinary’s haircare range, but this 30 per cent discount is sure to put it on your radar. When editor Samuel Mathewson put the natural moisturising factors + HA scalp serum to the test, he described how his “scalp felt soothed, cooled and moisturised straight away” after using. If you suffer with dandruff or irritation, this is definitely one to add to your wishlist.
Buy now £9.8, Johnlewis.com
The Ordinary the bright set
Don’t be fooled by the 10 per cent reduction being advertised here, the saving is actually much bigger. As it happens, the full worth of this set – if you buy all the items separately – amounts to £26.60, meaning the full reduction is closer to 30 per cent. And its contents are worth your attention. For instance, when I tested The Ordinary’s glycolic acid toner, I reported gave me “instant and dramatic results.” Try it out now alongside the brand’s de-puffing and radiance-boosting serums.
Buy now £19.17, Boots.com
The Ordinary multi-antioxidant radiance serum
The Ordinary’s multi-antioxidant radiance serum is one of the few formulas our IndyBest testers haven’t got their hands on (yet), but a 20 per cent reduction seemed too good to pass up. When you take a closer look at the ingredients on offer here, the formula looks even more enticing, with peptides to plump, vitamin C to brighten and glycerin to hydrate. It’s the total package, if you ask me.
Buy now £11.5, Beautybay.com
Why you can trust IndyBest to find the best Black Friday deals at The Ordinary
As a shopping writer of more than five years, I’ve covered the Black Friday sales a number of times. I’m across all of The Ordinary’s best-selling products and have reviewed a number of them myself, from the brand’s UV filters SPF 45 serum to its multi-active delivery essence.
When it comes to spotting a good deal, I have a good gauge on the standard pricing of popular formulas, meaning I can spot when a deal is being mis-sold or, at the other end of the spectrum, is particularly good value.
After more of the best early Black Friday deals? Why not explore the best Dyson airwrap deals ahead of Black Friday and save £100 on the i.d.
