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The Guardian - UK
The Guardian - UK
Lifestyle

The Olympic effect on east London's small businesses - in pictures

Olympic effect: Olympic cars.
Olympic cars. Photograph: Open Agency
Olympic effect: Olympic Car Wash
Olympic Car Wash: 'The typography looks quite rough, but in a way it echoes the edginess of the official logo,' says Open Agency's Martyn Routledge. Photograph: Open Agency
Olympic effect: Olympic Skips
Olympic Skips – sadly no longer in business. Photograph: Open Agency
Olympic effect: Olympic Taxis
Olympic Taxis. Photograph: Open Agency
Olympic effect: Olympic Kebab
The Olympic Kebab – will the athletes be dining here? Photograph: Open Agency
Olympic effect: Olympic Food Store & Off Licence
Olympic Food Store & Off Licence – or rather the Lympic Food Store & Off Licence. Photograph: Open Agency
Olympic effect: Olympic Fish Bar
The Olympic Fish Bar – or Ba. Photograph: Open Agency
Olympic effect: Olympic Cash & Carry
Olympic Cash & Carry. Photograph: Open Agency
Olympic effect: Olympic Cafe
Olympics: a snapshot history of the Olympic Games is available from openthebook.com for £8.99, with £1 going to a prostate cancer charity Photograph: Open Agency
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