The Reschs beer revival only gets bigger.
Hamilton South's Greg Mowbray, Adamstown's Mark Sullivan and Hamilton's Paul Taylor have led the revival.
The Reschs Appreciation Society now has 5200 members.
The group recently marked its 10th anniversary with a get-together at the Shakespeare Hotel in Surrey Hills.
"We had 200 there. It was amazing," Greg said.
The beer society began its revival with meet-ups in Newcastle. It expanded into Sydney after a story in the Sun Herald.
Back in the day, Reschs was known as "the beer we drink round here".
Greg and his crew are bringing back the nostalgia.
"I drink Recshs because my dad did and my grandfather did," Greg said.
"The loose vision is to celebrate Reschs, given it's a good, solid heritage beer."
It's a group with a family feel and a retro vibe.
"There's a little bit about the push back against craft beer. Most of us can't stand beer that tastes like mango, passionfruit or chilli. There's that anti-hipster thing happening," he said.
They're also a charitable bunch.
The group raised $20,000 for Movember - the men's health movement with a focus on prostate and testicular cancer and mental health.
It's also about the social factor.
"It's about the importance of men in particular connecting," Greg said.
"Women are much better at sharing their thoughts and crying and listening to each other, whereas men tend to bottle it up."
He added that about 25 per cent of members are female.
"It's not just a blokes thing," he said.
The members enjoy having a beer or two together.
"Part of the reason we get together is to say gidday to each other. We build friendships," he said.
"There's plenty of people who've told me they've met more people in the last 12 months than they have in the last 10 years.
"We're not talking about crusty barflies. There are professional people and there's a surge of young people, probably because their grandfathers drank it," he said.
Greg's wife often catches him spending time following alerts of new members.
"My wife thinks it's a full-time job, but I run a business as well. It's almost like every time she walks into my office, she says 'Ah, you're still on the Reschs'," he joked.
"Oh no", he replies, "I've just got on here now".
Cheers, Harold
Speaking of beer and health, we noticed on social media that Healthy Harold was sinking a schooner at a music festival in Newcastle.
"Dangerous time to be a schooner around Healthy Harold. Bloody hell, that neck on him," said the post on the Brown Cardigan Facebook page.
