The odd business of the The Business subscriptions

I'm not certain whether the latest subscription offers for The Business magazine, to be launched in 11 days' time, indicate confidence or desperation. I signed up a couple of weeks ago for a year's supply at £50. Yet the website is currently offering a remarkable £1-for-five-issues deal, while today's penultimate issue of the newsprint paper is offering subscribers the chance to have 10 issues for £10 (an offer that doesn't even appear as an option on the web choices). Isn't that a strange lack of coordination for a magazine promising to be "bold, concise and ruthlessly relevant" about business matters? And the ever-decreasing mini-offers certainly suggest that there were few takers at 50 quid, do they not? (Via The Business)