The News Project, a full-service publishing platform specifically built for digital news publishers, has received a six-figure investment from WordPress.com VIP, the content management tech company owned by web development giant Automattic.
Why it matters: The News Project is a content management system business aimed at creating an accessible publishing platform for news companies. Publishing technology can be expensive and complicated for media upstarts or niche, local or small news companies. The investment will give The News Product customers access to the VIP services of Wordpress.
What's new: News Project's founder, veteran media executive Merrill Brown, tells Axios that the company now has 16 investors as a part of its initial fundraising round, and it is in the final stages of completing the build of its proprietary content management system (CMS) that can be licensed on a monthly basis by news companies of all sizes and purposes.
The company's first paid subscriber to license the technology is CALmatters, a statewide politics and policy website based in California.
- "It is a perfect launch customer for us," says Brown. "They have great editorial, and we have a great relationship. California is a great place to be covering news right now. It couldn’t be newsier, more active and more interesting."
What's next: Brown says the he expects to be announcing more customers in the next few months. The focus is on building a platform for news companies to publish about issues their readers care about, regardless of the news topic or locality.
