The stakes were high. After last year's Yuletide offering reduced many of us to weeping wrecks, John Lewis had big boots to fill with this year's Christmas advert. With a touch of The Snowman, a wispy cover of a Christmas number one power ballad and the overall message that the one you love is worth going to the ends of the earth for (so you can buy them things), this year's commercial ticks all the tear-jerking boxes.
As with 2011's clip, the department store has opted for innocence and catharsis over the glitzy free-for-all of Marks & Spencer's festive ad. So what do you think? Has John Lewis pulled another cracker out of the bag?
