The Devil is so over Prada. With the launch of her Wham!-spoof video, French Vogue editor Emmanuelle Alt did two things: she launched the new Vogue.fr website, and she ended the long reign of the Ice Queen over fashion.
Actually, do keep up: the ice queen thing has been over for a while. The continued supremacy of Anna Wintour at American Vogue has veiled a huge shift in what being a fashion editor means these days. For most of her two-decade reign, everyone who wasn't Anna Wintour tried to be like Anna Wintour.
That changed a few years ago, when stylists and editors started to dress more and more outrageously for fashion shows and succeeded in wooing the attention of the photographers away from Wintour. The most famous of the new breed of fashion editor is the Italian Anna Dello Russo, who attends the shows wearing head-to-toe catwalk looks every single day. And when I say head-to-toe catwalk looks, I mean it - so if the models on the runway accessorised a dress with a riding hat topped with mouse ears, that's what ADR wears too.
This change reflects how the world at large has found a brave new attitude to fashion, which is less about playing by the rules and more about having fun. If the editor of French Vogue can do air guitar in yellow fingerless gloves, then, frankly, what's stopping anyone from cutting loose with their style choices? However, a last word. There is another message to be gleaned from this video. It is a masterclass on the current correct way to half-tuck a T-shirt into jeans. Watch and learn.
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