The thing that every Netflix user — at least the ones using their friends’ or families’ accounts — has feared for a while appears to be happening.
The crackdown on password sharing has begun, with emails going out to some subscribers informing them that “A Netflix account is for use by one household.”
Here’s more from that letter: “Everyone living in that household can use Netflix wherever they are — at home, on the go, on holiday — and take advantage of new features like Transfer Profile and Manage Access and Devices.”
So what’s next? Who exactly can use your account and who can’t? We’ve got all the info for you:
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Who gets to use the password?
As the letter said, it’s people in your household. Per USA TODAY: “Forty percent of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019, a Parks Associates survey found in 2022.”
So if you’ve lent it out to your friends or family, they will run into trouble.
What's the cost here?
For the price of $7.99 a month per person, you can share your account with non-household members.
How will they track all that?
I haven’t seen a full breakdown yet, but we wrote about this earlier in the year:
According to a post from The Streamable, Netflix plans to make users log in from their home WiFi once every month (31 days) to ensure they’re using the account. If not, the account will be blocked. To unblock the account, users will have to contact Netflix.
And, per USA TODAY:
Netflix began testing features in Chile, Costa Rica and Peru that would let accounts pay extra to share access with up to two people outside their household in 2022. About one-third of Netflix subscribers live in the U.S. and Canada.
Netflix uses IP addresses, device IDs and account activity from devices signed into an account to determine who shares a household.
