The "meme of the week," to borrow a phrase from Om Malik's useful overview, was started by venture capitalist Josh Koppleman, who pointed out that most of the Web 2.0 hype began and ended with a handful of geeks, and made no impact on hundreds of millions of Internet users. "Too many companies are targeting an audience of 53,651. That's how many people subscribe to Michael Arrington's TechCrunch blog feed," he wrote. "I'm a big fan of Techcrunch - and read it every day. However, the Techcrunch audience is NOT a mainstream America audience."
If we could get access to the usage logs of the top 10 Web 2.0 properties, I would bet that their 10,000 most active users would all be the same.
Comment: Of course this is true, but it doesn't always matter. A lot of start-ups are not designed to reach the mainstream, but rather to get bought by GYM (Google/Yahoo/Microsoft) and added to their portals. However, this was last year's meme: The "Build It/Flip It" Bubble Discussion.
