There was something strangely familiar about Ikea's latest TV ad – the one where 100 cats cause chaos, sorry, wander heart-warmingly around the store's Wembley branch, in case you haven't seen it – for one viewer, Dave from Nottinghamshire. No, it wasn't the sofa he bought last week, or the wardrobe with matching bedside cabinets – it was one of the four-legged stars of the show. The ginger one that appears in the last frame snuggling up to the lace pillows. Dave reckons it's his cat, which went missing in May. "It is like having a member of the family go missing," Dave told Monkey, insisting it is not a PR stunt. A spokesman for Ikea is sympathetic, but says it's not Dave's mog. "It is highly unlikely that this gentleman's missing cat featured in the new Ikea advertising campaign. All cats featured were sourced through a professional animal training company. We auditioned cats which had a strong relationship with their owners and were confident, happy and comfortable exploring new territory with other cats. We sympathise with his situation and wish him the best of luck in finding his missing cat." Sounds like Dave is meowing up the wrong tree, alas.
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