With the recent increase in demand for plant-based food, many major supermarkets across the country have been launching new vegan menus.
While there is certainly a lot more choice this year for customers looking to cut down their meat and dairy consumption, it looks like one supermarket is a cut above the rest.
A new study has revealed Aldi is officially the most popular choice for shoppers looking to pick up some vegan food for this year's Veganuary.
It comes as Aldi recently announced it had expanded its plant-based range this year, following a rise in demand for vegan food.
The supermarket's new and improved menu features a range of exciting new plant-based alternatives for breakfast, lunch, dinner and pudding.
The study was carried out by vegan gift company The Goodness Project which analysed Google search data from the past two years to find which supermarket was the most searched for when it comes to vegan food.
With 2,900 searches for the term "Aldi vegan", the supermarket soared to the top spot, beating out other popular supermarkets such as Tesco, Lidl, Sainsbury's and Morrisons.
The search term received an average of 500 more queries per month than Tesco, which placed second place with 2,400 searches.
The study also found that Aldi's vegan food receives an average of three times as many searches as those of Co-op and Iceland, both which tied for last place on the list.
It was also revealed in the study that this year's Veganuary is expected to drive up to a 56% increase in searches for Vegan Ranges, with shoppers across the country looking for more plant-based options from their favourite supermarket.
Anna Szanto co-founder of The Goodness Project, says: "More and more supermarkets are taking note of the rise in demand for vegan food ranges, Veganuary saw a record amount of sign ups in 2021 (over 500K) so this demand doesn’t look like falling soon."
The most popular supermarkets for vegan food
- “Aldi vegan” - 2,900 searches
- “Tesco vegan” - 2,400 searches
- “Sainsburys vegan” - 1,900 searches
- “Lidl vegan” - 1,900 searches
- “Asda vegan” - 1,900 searches
- “Waitrose vegan” - 1,600 searches
- “Morrisons vegan” - 1,600 searches
- “M&S vegan” - 1,000 searches
- “Iceland vegan” - 880 searches
- “Co-op vegan” - 880 searches
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