Taylor Swift and Travis Kelce’s engagement post on Instagram is rapidly gaining likes, to the extent that she has already broken the record for having one of the most liked Instagram photos in a single day.
The post amassed more than 14 million likes in the first hour and one million reposts in under six hours.
According to Instagram, the joint post announcing the couple's engagement is currently one of the most-shared in Instagram's history. The occasion demonstrates Swift's unparalleled cultural impact, Kelce's appeal outside of sports, and Meta's efforts to establish Instagram and Threads as major platforms for live cultural events.
In case you were wondering, here are the 10 most-liked Instagram posts to date.
Messi lifting World Cup trophy - 74.5 million likes
It was a historic moment when Messi won the World Cup, the only major title missing in his career, completing his legendary status.
So when Messi posted a picture of him lifting the trophy it went viral within hours, collecting tens of millions of likes overnight.
Messi’s win was seen as the “end of an era” moment—similar to Jordan’s last NBA title or Serena’s farewell match.
The Instagram egg - 60 million likes
With more than 60 million likes at the time of writing, this image of an egg briefly broke all Instagram records.
People couldn't resist the invitation when the @world_record_egg account started a campaign to break the record for the most liked Instagram post.
The account was successful until Messi’s post took the number one spot.
Indian artist Kishore Mondal singing - 49 million likes
This post by Indian artist Kishore Mondal has received 49 million likes.
This video features Kishore and his younger brother Krish performing a Bollywood song called O Re Piya, originally rendered by Rahat Fateh Ali Khan and composed by Salim‑Sulaiman.
The mix of sibling banter and great vocal work from a young performer resonated with users.
Messi & Ronaldo playing chess (LV campaign) - 41.6 million likes
Messi and Ronaldo are arguably the two greatest footballers of all time, and their rivalry has defined an entire era of the sport. Seeing them together, not on the field, but in a calm, stylised moment, was surreal for fans who have long debated who’s better.
It was shot by Annie Leibovitz, one of the most renowned portrait photographers in the world.
The photo inspired plenty of memes, analysis, breakdowns, and cultural commentary, driving up engagement.
Messi on a plane with his World Cup trophy - 41 million likes
Instagram’s celebration with Messi’s big win continued as this post garnered 41 million likes.
Messi had just secured Argentina’s first World Cup win in 36 years—a highly anticipated achievement that capped his legendary career. This post wasn't just about a trophy—it was the embodiment of a dream fulfilled.
It is one of the several posts among the top most-liked that feature Messi, highlighting his tremendous impact on the platform.
XXXTentacion’s final post - 34 million likes
The final image posted by rapper XXXTentacion before his untimely death—later regarded as a tribute and memorial.
With 34 million likes, it became a focal point for mourning fans to express grief and remembrance.
Messi lifting another trophy - 33.6 million likes
We have Messi again – and you may guess right: with his trophy.
Instagram clearly couldn’t get enough of the footballer in 2022.
Don’t worry, this is the last of Messi on this list but it definitely isn’t the last football post to get so much engagement.
Ronaldo joins Al‑Nassr - 33.3 million likes
Ronaldo again, announcing that he is joining the football club, Al Nassr FC.
It marked the first time a global football icon of Ronaldo’s stature joined a Middle Eastern club.
His contract was reportedly the largest in football history (estimated $200M/year), which stunned fans and media alike.
Video of a fiery sunset - 33.1 million likes
You don’t need to speak a certain language to appreciate a good sunset.
This beautiful video, taken of a fiery sunset and soundtracked to Stephen Sanchez and Em Beihold's Until I Found You currently has 33.1 million likes.
Instagram is a visual-first platform, and scenic videos tend to do well.
Many successful scenic videos are paired with relaxing music or trending audio, enhancing the emotional response.
Taylor Swift’s engagement to Travis Kelce - 32.5 million likes (at the time of writing)
Taylor Swift and NFL player Travis Kelce announced their engagement on Instagram on August 26, 2025.
Kelce proposed in a garden, and the pair shared stunning photos on Instagram, which became a big hit instantly.
Kelce sported a sophisticated casual attire, while Swift wore a beautiful Ralph Lauren dress and a Cartier watch.
The post received significant attention as it got nearly 30 million likes in under 24 hours.
