Large parts of a Merseyside market town was named in the top 5% of most deprived areas in Europe.
The statistics, that come from the Office for National Statistics, rank Newton-le-Willows on several factors.
The stats show that only 41% of people between 16-74 are in full time employment.
Read more: Student's Magaluf tattoo snared monster who filmed himself raping her
As well as this, 19% of children aged 0-17 are in low income families, and 2% of housing lacks any central heating.
The study also found that 26% of people in the town have no qualifications.
A map created by the Consumer Data Research Centre (CDRC) shows levels of deprivation across the town and shows a stark contrast from some parts of the town to others.
Areas around the east side of Newton-le-Willows show considerably less deprivation then the west side of the town, incorporating Earlestown.
Large areas of Earlestown are rated as the 'most deprived decile'.
The map ranks uses “indices of deprivation” which are a combination of metrics to give a uniform score to rank deprivation.
One resident responded to these statistics, they said: "What surprises me is that these stats compared with a map that was shared yesterday show a real divide between two parts of our town.
"It's strange how a relatively small town that's separated by fields all around it can have such a difference between one half and the other half. I don't have any answers to it but it's clear to see as you drive through from one end to the other.
"Let's hope the regeneration plans for Earlestown have a positive impact on these numbers."
Another resident said: "Awful statistics and not surprising. I can't help but think employment would help improve a lot of those stats."
Newton-le-Willows councillor Seve Gomez-Aspron described the statistics as 'eye-opening'.
He told the ECHO: "The fact that being born in our borough, or most northern boroughs, means you’ll die a decade sooner than other more affluent places is a tragedy.
"Why should where you’re born mean you live ten years less than somewhere else?
"However, when the measure is community spirit, volunteering, doing the right thing and passion, we win by every measure.
"But it’s not an abstract concept to think that a kid born here should have the same opportunity as a kid born into wealth. That’s levelling up and shouldn’t be an ambition, but should be reality."
