The Masked Singer's UK launch left viewers unsure where to look, thanks to one of the mystery celebrities' costumes.
Chameleon, as he was known, took to the stage to perform in his disguise.
After a few clues here and there, the judges were tasked with trying to guess who was under the costume.
But some fans were a little preoccupied with the mystery person's look, more than their singing.
Viewers claimed they were "distracted" throughout their time on the show, due to their "huge bulge".
Taking to Twitter , fans confessed they couldn't take their eyes off of the lower part of the unknown person's body.
One fan commented: "The chameleons bulge tho."
Another agreed: "I can’t stop staring at his bulge."
A third added: "Chameleon is definitely a bloke look at the bulge."
Meanwhile, a fourth guessed: "It's a bloke with a good swagger and a huge bulge lol."
Even judge Rita Ora was taken by surprise.
She joked she never thought she'd fancy a chameleon, clearly also distracted by the outfit.
A viewer picked up on this, tweeting: "You just know Rita Ora was looking at chameleon's bulge."
The mystery person is yet to be identified, while viewers did get to see who was under the Butterfly costume.
EastEnders legend Patsy Palmer, who played Bianca Jackson, made her appearance on the show.
The Masked Singer continues Sunday night at 8pm on ITV.
