The Masked Dancer fans think they've unzipped Towie's Mark Wright's disguise after the character let slip three big hints during last night's show.
The bespectacled Zip revealed further clues about his identity, including about living in America, DJ-ing and living in the jungle.
Reality star Mark lived in America while he was presenting for the US Extra channel and also competed in the Australian jungle in the 2011 series of I'm a Celebrity Get Me Out of Here.
He's also a DJ on Heart FM and has spun the decks at plenty of pool parties in Spain over the years.
Taking to Twitter, fans played detective and shared their theories about the Essex favourite being behind the mask.
"I think The Zip is Mark Wright," one wrote, as another concluded after the episode: "The Zip is Mark Wright?"
Many names have been bandied about for the colourful character, including radio DJ Marvin Humes and magician Stephen Mulhern.
Yesterday, fans were convinced that Zip was one fifth of '90s boy band Take That after the figure threw some serious shapes on the dance floor.
One viewer tweeted: "The way that zip stands with the head tipped to the side is a Howard thing. Can't hide it from a Take That fan."
The show, which is the follow up to the Masked Dancer has got the nation gripped since it aired on Saturday.
The first celebrity to be unmasked was Diversity star Jordan Banjo. Speaking to the Mirror the Kiss FM DJ revealed that he was nervous about the performance he almost turned the opportunity down.
The dancer writhed around on stage dressed as giant snake Viper and said it was actually his brother Diversity founder Ashley who made him do it.
"Dancing is the only thing I get scared about, ever," confessed Jordan.
"I start sweating and I get really scared about it so leading on a performance on TV, there was not a chance chance.
"It was Ash who convinced me to do it. I told him I couldn't and he told me to stop being an idiot and that I was going to have fun."
The second celebrity to be revealed was Strictly Come Dancing favourite Louise Redknappwho wowed fans with her performance as Flamingo.
The star's son Beau was gobsmacked to see his mum being unmasked on the dancing competition.
Louise filmed her and Beau watching an episode of the ITV series but her son was not expecting to see his mum on the screen.
The 46-year-old was excitedly watching the TV as she waited for the big reveal, but Beau was busy scrolling on his phone.
She had to get him to look away from his phone for the exciting moment.
Although he initially looked disinterested, his jaw dropped to the floor the moment Louise was revealed to be behind the mask.
Asked why she had taken part, the former Eternal singer said: "I love dancing and I think after such a tough year I really needed to get out of the house."
