In his third column for Guardian Unlimited, US political blogger Markos Moulitsas writes about the emergence of Furious George.
The evolution of George Bush's persona over the past few weeks is startling for even the most casual observers. Only a short while ago, Bush was a strong, decisive leader and Kerry was a weak, flip-flopping Massachusetts liberal. The Bush campaign expected those images to carry them through the November elections: it had cost them more than $200m (£112m) to build those caricatures and they had every reason to expect a solid return on their investment.
But those images were built on a carefully crafted stage. Despite all the flaws in the US electoral process we still force the candidates to exit that bubble a handful of times during the election, and it is some credit to the system that those three 90-minute debates can still determine the fate of an election. This year, they have helped introduce the nation to Furious George.
Read on here and catch up with Guardian Unlimited's special report on the US election here.