A Christmas item at M&S is proving so popular the store has had to limit how many shoppers can buy.
The sparkly item is already sold out on the M&S website, with people now trawling stores to try get their hands on it - with rumours it's being bought and sold elsewhere online for much higher prices.
One lucky customer who snagged it said the festive item was 'making her Christmas'.
And this year's must-have M&S Christmas treat? Light-up snow globe gin!
The magical-looking gin liqueur comes in clementine or rhubarb flavour, and contains 23-carat edible gold leaf, making the liqueur sparkle, My London reports.
A quick shake of the bottle - which lights up - and you've got an impressive festive snow globe!
And its sparkly festive magic is proving a hit with shoppers this year, with people in M&S shopping groups on Facebook sharing their struggles in getting their hands on a bottle.
One shopper said: "Hubby trying to get one of these for weeks. Went this morning, they told him they had a delivery on Wednesday of 1,500....all gone."
Another added: "Again another failing I've been trying to buy it for over a month!!"
A Blackburn M&S regular said she'd managed to get hold of a bottle after going in every day for A WEEK.
M&S stores cry 'Breaking News!' on social media to announce new stock - and with demand soaring, stores have had to limit purchases at two bottles per customer.
A photo of stock at the M&S store in Birstall, at the J27 retail park, got more than 145 likes this weekend (before the stampede presumably began).
And there's a trick, apparently, to bagging a bottle this Christmas.
One shopper shared their secret: "My local store keep them out the back as people were clearing the shelves.
"I found this out when I asked when the next delivery was and the assistant kindly went and got me one."
