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Birmingham Post
Birmingham Post
Business
Sion Barry

The luxury wash brand that's donated 10,000 soap and shampoo packages to key workers

Luxury wash brand Goodwash has donated 10,000 wash packages to NHS and other key workers.

During the Covid-19 pandemic for every product bought, Barry-based social enterprise the Goodwash Company has donated one of its Goodwash bags to keyworker across Wales and England.

These were delivered via kits containing bespoke shampoo bars, body washes and hand lotions specifically tailored to those having to complete long shifts and spend unexpected overnights at their place of work.

The 10,000 target was met through over 300 volunteer hours to hand make the products worth around £20,000.

Mandy Powell, co-founder of the  Goodwash Company said: “We do good not just because it is the right thing to do but because ‘doing good’ is at the very core of our business. We have always invested our profits and fundraising in improving the lives of people and animals via the Goodwash Foundation.

"Restrictions on in-person contact forced many of our community projects to be put on hold. It was an absolute no-brainer for us to change things to upscale production to support those that needed it most.”

The Goodwash Company (Alex Sedgmond Photography)

In order to keep up with unprecedented consumer demand (sales are up nearly 6,000%), Goodwash brought all operations in-house to navigate and overcome workspace and delivery restrictions in lockdown.

Kelly Davis, co-founder of the luxury wash brand, Goodwash said “Our business was founded and is headquartered in Barry, but we have always run our operations from North Wales.

"Deperate to respond to demand from customers and continue to support our key workers, I took the decision just prior to lockdown to move to North Wales to direct our operations

 "There was never any question about how much we wanted to support and celebrate frontline workers and we’re so proud of hitting the ten thousand washes target.

"Special thanks must, of course, go to all our customers who have supported us through these unprecedented times and it is thanks to their purchases that we have been able to give back to communities across the nation.”

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