With the Boxing Day sales now just a week away, Lush fans are officially on standby. The brand’s much-anticipated freshness sale – the only deals event it runs all year – is fast approaching, and for devotees, it’s a mustn't miss occasion.
If the 2024 sale is anything to go by, we can expect generous reductions across the brand’s famously colourful line-up, with discounts of up to 50 per cent on everything from cult bath bombs to skincare staples. According to Lush, the sale is designed to clear shelves ahead of the New Year, keeping products as fresh as possible in line with its strict sell-by dates. According to me, it's perfectly timed for the post-Christmas lull when a long soak and bit of self-care feel particularly well-earned.
This year, the brand is keeping exact timings and product lists under wraps, but past years suggest a broad spread of best-sellers will be included, from exfoliating scrubs and face masks to in-shower favourites.
For the uninitiated, Lush is entirely vegetarian, largely vegan and proudly cruelty-free. Known for its oversized bath jellies, signature scents and theatrical bath bombs, now's the time to line up your wishlist and plan a properly indulgent start to the New Year. Below, you'll find everything I know so far, plus the products I'm expecting to see reduced.
When is the Lush Boxing Day sale?
As a brand that likes to be transparent with its customers, Lush explicitly states that it “has one annual sale, no regular discounts”. This is so it doesn’t have to hike up year-round prices to accommodate frequent price cuts and is typically planned in-line with the brand’s annual stock refresh as we head into the New Year. The Boxing Day sale usually kicks off on 26 December and, last year, took place in-store and in-app, with a select few online deals available for purchase.
What deals can you expect in the Lush Boxing Day sale?
In 2024, customers enjoyed price cuts on seasonal, collaboration and discontinued products, alongside a more limited selection of year-round formulas for those shopping in-store. Lush traditionally reduces items as a result of older sell by dates and waning seasonal interest so, with that in mind, I’ll be expecting to track down discounts on bestselling collections such as snow fairy, yognog and perhaps the Wicked: For Good collaboration.
Why you can trust IndyBest’s coverage of the Lush Boxing Day sale
In all of our Boxing Day sale guides, team IndyBest carefully selects products based on our tried and tested reviews, spotlighting items that stand out and come personally recommended. For recommendations, you can take a look at the best Lush products, alongside all manner of the brand’s ’naked’ beauty treats featured within our various guides, from the best moisturiser for oily skin to the best shampoo bars.
Deals I’m expecting in the Lush Boxing Day sale
Lush twilight bath bomb: £5.50, Lush.com
If you struggle to fall asleep, you’ll find a good night’s rest in Lush’s twilight bath bomb. Costing just £5.50 at full price (and it’s pretty hefty), the fizzy formula comprises lavender and tonka to whisk you away to the land of nod. When beauty editor Twiggy Jalloh tested it as part of her guide to the best Lush products, she found it was “ideal for helping to relieve stress and provide a better night’s sleep”, adding that “it also leaves skin feeling soft, with a light, lingering scent – heavenly”.
Lush rose jam body spray: £32, Lush.com
Lush body sprays are famously potent, so the £32 price tag comes with a strength that rivals even the most long-wearing of perfumes. You’ll also get a generous 200ml of product and, when scent obsessive Twiggy Jalloh put the fragrance to the test in her Lush guide, she concluded that “it layers so beautifully with other Lush rose-scented products, and a little goes a long way – two spritzes are usually enough”. Here’s hoping it’ll be listed in the brand’s Boxing Day sale.
Lush revive dry hair moisturiser and remedy: £27, Lush.com
Whether your curls are looking a tad lack-lustre or too many diffusers sessions have left your strands fried, the revive hair moisturiser is here to intervene. Using avocado butter and oat milk to nourish curls and coils, this leave-in formula will help to lock-in moisture for longer. When haircare aficionado Twiggy Jalloh put it to the test on her own locks, she was impressed at how deeply hydrating the formula felt without weighing down the hair. “I recommend this product to anyone with type three or four hair,” she wrote in her review.
Looking to plan more Boxing Day shopping? Explore our guide to the John Lewis Boxing Day 2025 sales, from dates to early deals
