The lowest priced supermarket in the UK has officially been announced and neither Lidl, Aldi or even Tesco have managed to scoop this year's prize.
Asda has taken the crown at this year's award ceremony held by retail industry magazine, The Grocer, at the annual Grocer Gold Awards Ceremony.
The supermarket giant walked away with two awards as it was also awarded online supermarket of the year.
This isn't the first time Asda has taken the top spots for both prizes.
It's a second win for online supermarket of the year as well as a 24th win for lowest priced supermarket in the UK.
Asda has been well known for low prices and its dedication to to continuing to help customers save money on their grocery shops is how it has managed to beat touch competition for both awards.
The Manchester Evening News reports that throughout the pandemic the supermarket accelerated its online growth to more than doubled the number of home delivery slots available, whilst adding more convenient and flexible ways to shop through the expansion of a rapid delivery partnership with Uber Eats and the addition of a one-hour Express Delivery service across its full online product range.
The supermarkets efforts throughout the pandemic have also been recognised.
With many shoppers unable to shop in-store the supermarket accelerated its online growth and doubled the number of home delivery slots available, whilst adding more convenient and flexible ways to shop through the expansion of a rapid delivery partnership with Uber Eats and the addition of a one-hour Express Delivery service across its full online product range.
Shopping online was also made easier as they developed a number of budget friendly and personalised apps and online tools to help customers find what they needed, as well as having a recipe planner which came in handy for those cooking big family meals.
In addition, Asda have lived up to their 'Get the Asda Price' feeling by recording 33 out of 50 wins in The Grocer's weekly comparison of 33 items across major supermarkets.
Derek Lawlor, Chief Merchandising Officer at Asda, said: “We continue to offer our customers the best possible value across our own brand and branded ranges, helping them save money across what has been a challenging year for many.”
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