Associated Newspapers launched the first shot in the London freesheet battle, launching morning title Metro under licence from its Swedish founders in March 1999Photograph: Paul Hackett/ReutersMetro's deal with London Underground helped it hit its target market of morning commutersPhotograph: Alessia Pierdomenico/ReutersAssociated followed Metro with launch of freesheet Standard Lite in December 2004 in an attempt to head off the threat of a planned launch by Richard Desmond. It was closed when Associated launched London LitePhotograph: Graham Turner/Guardian
Daily financial freesheet City AM first appeared on London's streets in September 2005Photograph: Public DomainAssociated launched the afternoon title London Lite on 30 August 2006 as a defensive move ahead of News International's launch of the London PaperPhotograph: Peter Macdiarmid/Getty ImagesNews International launched the London Paper on 4 September 2006. Here distributors of the two titles compete on TLP's launch dayPhotograph: Nick Cunard/Rex FeaturesBrightly dressed distributors of the two freesheets soon became a familiar sight for commuters in the capitalPhotograph: Jason Alden/Rex FeaturesLondon Lite and the London Paper attracted criticism for adding to the capital's litter problemPhotograph: Christian Sinibaldi/GuardianStefano Hatfield, editor of the London Paper, pictured at the News International offices in Wapping in March 2007Photograph: Sean Smith/GuardianNews International announced on 20 August 2009 that it planned to close the London Paper. The last issue is likely to be published on Friday 18 SeptemberPhotograph: Public DomainIn October 2009 it was announced that the Evening Standard would drop its 50p cover price and go free - putting it up against London Lite Photograph: Guardian
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.