Despite his best efforts, the Liberal Democrat leader, Nick Clegg, has yet to become a household name.
A poll for BBC2's Newsnight found more than one-third of people (36%) don't know who he is. Of those who do, 36% have a favourable opinion of him and 28% do not. As the party conference revs up for its fourth day, a Guardian poll finds support for the Lib Dems unchanged on 19%, though the survey was conducted at the start of the conference.
Who knows whether media coverage of the past few days has improved public approval?
But the party is doing a lot better with its contribution to the public spending debate, the poll suggests.
Steve Richards, in the Independent, says the Lib Dem Treasury spokesman, Vince Cable, has turned out to be the "star" of the recession, but the party overall is conveying a "blurred" message on where it stands on the spending/cuts debate.
Clegg has the support of his predecessor, Sir Menzies Campbell, in the party split over university tuition fees as he tries to water down the flagship commitment to a mere aspiration.
The "mansion tax" plan, meanwhile, has caused some confusion, with the Lib Dems seeming unclear about how the worth of a property would be established.
Rachel Sylvester, in the Times, says the party will do better if it stops pretending it is a potential government and starts publicly admitting that its real base of influence is holding the balance of power in the event of a hung parliament.
Today, the Lib Dem home affairs spokesman, Chris Huhne, will call the Tories the "party of crime" in his keynote speech to conference.
He will argue that the Thatcher years saw crime soar, and will say: "A vote for the Tories is a vote for more crime. It is a vote for tried and tested policies, which don't work."
Conference will kick off this morning with an emergency motion on the Afghanistan conflict, the gist of which is calling for the "pursuit of a ceasefire".
This may play well in the Bournemouth conference hall, but is likely to prompt critics to complain that it is undermining British troops in Afghanistan.
Other debates include a wide-ranging policy motion on energy and climate change, which includes calls for countries to phase out fossil fuel and industrial greenhouse gas emissions by 2050.
Cable will appear on a question and answer panel discussing the economy, which will be covered by my colleague Andrew Sparrow at 4.35pm.
