If there’s one thing TikTok does brilliantly, it’s convincing us to buy things.
From showing us why we need to invest in the Dyson Airwrap, to persuading us that the Stanley water bottle is the only one we need, we must admit we’ve been influenced from time to time.
The platform has also allowed small businesses to grow their reach exponentially and promote their products to a much wider audience. Case in point: I'm Proud of You’s Let It Go journal.
Since marketing the Let It Go Journal: A Personal Journey to Mental Wellbeing on TikTok, it has since sold over 10,000 copies and generated over six figures in sales - all in under three months.
The journal is the brainchild of Balkisa, a 22-year-old from the UK, who discovered a profound relief from her own emotional challenges when writing her feelings on paper.
She then created the Let It Go journal which has since been described as ‘therapy in a book’ as it includes over 100 guided prompts and tools to help relieve anxiety and pent-up emotions.
Some example prompts include: ‘What was the last thing that made you cry?’, ‘Write about your trauma’, and ‘Why is it so hard for you to trust others?’.
The journal has so far received 93 per cent five-star reviews, with one reviewer Donna commenting that it is “such a great tool to help you reflect and recognise your thoughts, emotions, experiences and traumas in a safe way”.
She added that it was a “form of journaling that takes the pressure away from having to think about what to address as it has the prompts already in there”.
Another reviewer said the journal has helped to release “a lot of emotion and anger” that they had built up inside, while a third said it was the first self-help book that “doesn’t feel patronising”.
The journal, which retails for £20 for a single journal or £38 for two, is now one of the best-selling items on the TikTok shop. However, if you visit I’m Proud of You’s site and sign up for its mailing list, you can get 10 per cent off your first purchase.
I’m Proud of You’s Let It Go Journal
Designed by a 22-year-old from the UK, the Let It Go Journal: A Personal Journey to Mental Wellbeing is one of the best-selling products on TikTok shop - and for good reason. Users are claiming that the journal, which provides over 100 prompts and bills itself as ‘therapy in a book’, is helping them to process trauma and other difficult emotions.
Buy now £20.00, I’m Proud of You
