A Leeds Superdrug store has become so popular, it now has more followers on TikTok than the health and beauty retailer's main account.
Employees at the White Rose Shopping Centre store have amassed thousands of followers with their quirky videos on the social networking site.
Some of their most-watched clips include staff taking part in dance challenges, their "Staff Secrets" series and a video titled "Pranking my manager".
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Millions of people have now watched their content on TikTok and the store currently has more than 100,000 followers.
In comparison, Superdrug's main account has 57,400.
People who follow the Leeds store on TikTok said they love watching the videos and eagerly engage in the comments section, asking for product recommendations and beauty tips.
One of the store's employees Ella Curran nicknamed "TikTok Ella" was especially popular with viewers.
She has since left her job at White Rose Shopping Centre, which has saddened many fans.
Underneath Ella's goodbye video, one person wrote: "Oh no! So gutted! Didn't get to dance together! But wishing you the best of luck in your next adventure."
Another said: "Going to miss all her videos on this account! Good luck and wish you all the best in your new career."
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