The latest Cliff-hanger - how much will it cost?

Step aside Radiohead, the latest chart-topping musical act to join the digital download revolution is ... Sir Cliff Richard. Except Sir Cliff won't be giving away his album for however much fans want to pay for it. Instead, the price of the great man's new release will depend on how many people pre-order it. The more people buy it, the cheaper it becomes, falling from a maximum of £7.99 to a minimum of £3.99, with all fans paying the same. Get it? "Who'd have thought I'd get a buzz from creative marketing?" asks Sir Cliff. Monkey thought he only got a buzz from tennis. "As artists we face a stark choice. We either keep one step ahead of the technology which is changing our industry so radically - or we throw up our hands and quit. Personally I'm not for quitting!" Or, in the words of one of Sir Cliff's older chart hits, It's So Funny, How We Don't Buy Vinyl Anymore. Or his Christmas hit, Mistletoe and Downloads. Or Wireless For Sound. Or... oh, you've gone.