The LampMac deal between Apple

The LampMac deal between Apple and Time magazine may well turn out to be counterproductive. Imagine you are a journalist and you have travelled hundreds or thousands of miles for a story. Alas, you find it has already been given to another publication, possibly a rival, which has already published a "feverishly positive article on the computer", as The New York Times put it. "Jobs distributed thousands of copies of Time, like so many promotional fliers, to the throngs at the company's semiannual product festival." [free registration required] Net result: loss of credibility all round.