You might think that, for an airline, dramatic pictures of one of your aircraft landing with its front wheels at a 90-degree angle to where they should be, a fireball pluming beneath the craft as it comes to a halt, would be bad news for sales.
But US entrepreneur Mike Davidson thinks not: in fact, he reckons it's good news for Jet Blue, the airline in question.
It wasn't just that that the plane landed safely. It was the huge number of endorsements for the company's new jets and excellent service that TV anchors gave, even while the plane circled LAX burning up its fuel before landing. As Mike notes, you just can't buy that kind of PR – it only comes from being really, really good.
"How can you not want to fly Jet Blue after hearing that commentary?", he asks. Hmm... me, I reserve the right to add this to my list of worries and - thus - excuses for a stiff drink every time I fly...
